A few years ago, McDonald’s created a promotional game targeted toward the reported millions of Americans who were playing the Facebook game FarmVille. The press release said, “Our mission is to connect the world through games by offering consumers meaningful experiences that enhance their game play. Tens of millions of people play FarmVille daily and this unique campaign with McDonald’s…further strengthens our commitment to delivering high quality in-game brand experiences.” Now, I must stop here and admit something. I was one of those millions. I once owned a farm on FarmVille. It started innocently enough. I was checking Facebook, and an update appeared on my wall. One of my friends had just expanded his farm. “What is that?” my daughter asked. “I don’t know,” I said. “Just a game some people play where you own a virtual farm.” “I want a farm,” she said. “Do it!” We made the fatal click. It started with a little patch of virtual land. I coul