A few years ago, McDonald’s created a promotional game
targeted toward the reported millions of Americans who were playing the
Facebook game FarmVille.
The press release said, “Our mission is to connect the world
through games by offering consumers meaningful experiences that enhance their
game play. Tens of millions of people play FarmVille daily and this unique
campaign with McDonald’s…further strengthens our commitment to delivering high
quality in-game brand experiences.”
Now, I must stop here and admit something.
I was one of those millions. I once owned a farm on
FarmVille.
It started innocently enough. I was checking Facebook, and
an update appeared on my wall. One of my friends had just expanded his farm.
“What is that?” my daughter asked.
“I don’t know,” I said. “Just a game some people play where
you own a virtual farm.”
“I want a farm,” she said. “Do it!”
We made the fatal click.
It started with a little patch of virtual land. I could buy
pretend seeds, plant them, and harvest them. Innocent enough, right? Even
biblical, really — the Bible says a lot about seeds.
Then, I found out that I could expand my farm. Seek new
territory. Acquire a barn and fences and trees and goats and even a hot air
balloon.
Again: nothing wrong with expansion. Look at the Bible. The
Israelites expanded into the Promised Land — bigger and better. Abraham went to
a far off place to become the father of many nations. And all with God’s
blessing! This was fun! I liked it!
My farm grew to an impressive state. I had at least 100
fruit trees and many cows. In fact, I had so many animals that I had to corral
them into fences and buildings. I had to buy a seeder to plant my newly expanded
fields and a harvester to keep up with the bounty of crops.
In the meantime, I was being charitable. I was even helping
friends.
I was also winning. FarmVille lets you know how you are
doing. I was ahead of many of my friends. I would visit their so-called “farms”
— they were pitiful. Little single plots of land with wilted crops.
And I was jealous of some. A married couple I know had taken
over FarmVille. Their farms were amazing and impressive. Nicely arranged.
Beautiful barns. Multiple machines. In fact, once I visited their farms, my own
seemed insignificant.
Then something terrible happened. My farm got completely out
of control.
In the midst of one mad milking
and harvesting session, I stopped and asked myself:
Have I lost my mind?
I had so many cows to milk. I had so many sheep to
shear. I had so many crops to seed and plant and harvest that I could not
keep up. Things started dying. My crops were turning brown and wilting before I
could reach them. I could not keep up this frantic pace.
I was getting physically stressed by FarmVille — by my virtual farm.
I knew this was crazy. In the midst of one mad milking and
harvesting session, I stopped and asked myself: have I lost my mind? Am I
really worrying about a virtual farm that does not even exist? Do I need this
stress in my life? I am a busy woman — I work full time. I am a mother. I have
a long commute. I don’t have time to be a pretend farmer!
I knew I needed to stop.
Stopping was easier than I imagined. With one simple touch
of a button, my farm disappeared. And with it, went my stress. I couldn’t believe
how easy it was just to end the madness, just to walk away.
In keeping with the farming metaphor, I think of Isaiah
53:6. The text says, “We all, like sheep, have gone astray, each of us has
turned to his own way, and the Lord has laid on him the iniquity of us
all.” I had indeed gone astray. This was not my intent when I built my
farm. It was supposed to be fun! It was just some little silly thing to do with
my daughter. How had it gotten out of control? The New Living Translation
says, “All of us, like sheep, have strayed away. We have left God’s paths to
follow our own.”
My experience with FarmVille has a parallel with my own
life. My life can, at times, be much like that game. It can easily get out of
control. Like Isaiah so clearly states, I leave God’s path and follow my
own. Leaving the path is not really a conscious decision. It starts with
many, many good things.
I am success-driven. I like to be recognized for doing a
good job. But personal ambition can have a bad result when I accept a position
or responsibility I do not want, simply because it brings me prestige or honor
or money. I leave God’s path when I become secretly jealous of a colleague who
gets recognition. I leave when I consider an opportunity that would not suit
me, simply because it would mean I am successful.
Although I try to be content, I tend to want more. More
stuff. More out of life. More money. When will we, like Solomon, recognize the
vanity of this never-ending cycle of life? This mistake is common. We are not
alone in our chasing after the wind.
The McDonald’s rep says that tens of millions of Americans
play this game. Tens of millions! Why? I think it is because FarmVille
reflects our dominant culture. We want to do more, to be more, than what we are
or, even, more than what is best for us. We encourage our kids in this
direction, too.
Children today lead incredibly busy lives. They are
participating in so many good things — but have we gone overboard? They are
asked to join clubs. To play sports. To prioritize academic achievement.
As adults, we want to be the head of the PTA, in charge
of that church committee, a leader in our workplace. And with each
responsibility we add, our frantic life spins a bit faster. This pursuit
of success can easily spin out of control. These successful lives we
pursue can get so busy, so overwhelming, that individual experiences lose their
meaning. In our effort to build our bigger and better farms, we forget about
the pleasure of growing one plant. God calls us to put an end to this madness.
He wants us to be counterculture.
I readily admit it. I tend to be one of those sheep. But
there are ,moments in my life when I have felt the call to stop and question
everything. How do we hit delete when the game of life gets out of control?
It starts with a prayer for help. We need help to stop the
cycle. We need help to make changes to our busy, crazy lifestyles. We need help
to renew our minds and our hearts. We must recognize that no matter what our
title, no matter how great our achievements, we are merely sheep, and we are in
desperate need of a Shepherd.
- Originally published in Catapult magazine
- 1 Sept. 2011.
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