A few years ago, McDonald’s created a promotional game targeted toward the reported millions of Americans who were playing the Facebook game FarmVille.
The press release said, “Our mission is to connect the world through games by offering consumers meaningful experiences that enhance their game play. Tens of millions of people play FarmVille daily and this unique campaign with McDonald’s…further strengthens our commitment to delivering high quality in-game brand experiences.”
Now, I must stop here and admit something.
I was one of those millions. I once owned a farm on FarmVille.
It started innocently enough. I was checking Facebook, and an update appeared on my wall. One of my friends had just expanded his farm.
“What is that?” my daughter asked.
“I don’t know,” I said. “Just a game some people play where you own a virtual farm.”
“I want a farm,” she said. “Do it!”
We made the fatal click.
It started with a little patch of virtual land. I could buy pretend seeds, plant them, and harvest them. Innocent enough, right? Even biblical, really — the Bible says a lot about seeds.
Then, I found out that I could expand my farm. Seek new territory. Acquire a barn and fences and trees and goats and even a hot air balloon.
Again: nothing wrong with expansion. Look at the Bible. The Israelites expanded into the Promised Land — bigger and better. Abraham went to a far off place to become the father of many nations. And all with God’s blessing! This was fun! I liked it!
My farm grew to an impressive state. I had at least 100 fruit trees and many cows. In fact, I had so many animals that I had to corral them into fences and buildings. I had to buy a seeder to plant my newly expanded fields and a harvester to keep up with the bounty of crops.
In the meantime, I was being charitable. I was even helping friends.
I was also winning. FarmVille lets you know how you are doing. I was ahead of many of my friends. I would visit their so-called “farms” — they were pitiful. Little single plots of land with wilted crops.
And I was jealous of some. A married couple I know had taken over FarmVille. Their farms were amazing and impressive. Nicely arranged. Beautiful barns. Multiple machines. In fact, once I visited their farms, my own seemed insignificant.
Then something terrible happened. My farm got completely out of control.
In the midst of one mad milking
and harvesting session, I stopped and asked myself:
Have I lost my mind?
I had so many cows to milk. I had so many sheep to shear. I had so many crops to seed and plant and harvest that I could not keep up. Things started dying. My crops were turning brown and wilting before I could reach them. I could not keep up this frantic pace.
I was getting physically stressed by FarmVille — by my virtual farm.
I knew this was crazy. In the midst of one mad milking and harvesting session, I stopped and asked myself: have I lost my mind? Am I really worrying about a virtual farm that does not even exist? Do I need this stress in my life? I am a busy woman — I work full time. I am a mother. I have a long commute. I don’t have time to be a pretend farmer!
I knew I needed to stop.
Stopping was easier than I imagined. With one simple touch of a button, my farm disappeared. And with it, went my stress. I couldn’t believe how easy it was just to end the madness, just to walk away.
In keeping with the farming metaphor, I think of Isaiah 53:6. The text says, “We all, like sheep, have gone astray, each of us has turned to his own way, and the Lord has laid on him the iniquity of us all.” I had indeed gone astray. This was not my intent when I built my farm. It was supposed to be fun! It was just some little silly thing to do with my daughter. How had it gotten out of control? The New Living Translation says, “All of us, like sheep, have strayed away. We have left God’s paths to follow our own.”
My experience with FarmVille has a parallel with my own life. My life can, at times, be much like that game. It can easily get out of control. Like Isaiah so clearly states, I leave God’s path and follow my own. Leaving the path is not really a conscious decision. It starts with many, many good things.
I am success-driven. I like to be recognized for doing a good job. But personal ambition can have a bad result when I accept a position or responsibility I do not want, simply because it brings me prestige or honor or money. I leave God’s path when I become secretly jealous of a colleague who gets recognition. I leave when I consider an opportunity that would not suit me, simply because it would mean I am successful.
Although I try to be content, I tend to want more. More stuff. More out of life. More money. When will we, like Solomon, recognize the vanity of this never-ending cycle of life? This mistake is common. We are not alone in our chasing after the wind.
The McDonald’s rep says that tens of millions of Americans play this game. Tens of millions! Why? I think it is because FarmVille reflects our dominant culture. We want to do more, to be more, than what we are or, even, more than what is best for us. We encourage our kids in this direction, too.
Children today lead incredibly busy lives. They are participating in so many good things — but have we gone overboard? They are asked to join clubs. To play sports. To prioritize academic achievement.
As adults, we want to be the head of the PTA, in charge of that church committee, a leader in our workplace. And with each responsibility we add, our frantic life spins a bit faster. This pursuit of success can easily spin out of control. These successful lives we pursue can get so busy, so overwhelming, that individual experiences lose their meaning. In our effort to build our bigger and better farms, we forget about the pleasure of growing one plant. God calls us to put an end to this madness. He wants us to be counterculture.
I readily admit it. I tend to be one of those sheep. But there are ,moments in my life when I have felt the call to stop and question everything. How do we hit delete when the game of life gets out of control?
It starts with a prayer for help. We need help to stop the cycle. We need help to make changes to our busy, crazy lifestyles. We need help to renew our minds and our hearts. We must recognize that no matter what our title, no matter how great our achievements, we are merely sheep, and we are in desperate need of a Shepherd.
- Originally published in Catapult magazine - 1 Sept. 2011.